4Kicks are a rock indie pop band.
They are signed to "Sony Music Entertainment."
This is the second largest music company in the world. It is now owned and controlled by "Song Cooperation of America"
It was a company founded in 1929 made from the merging of many record companies. It was created in the USA as a subsidary of Japan's Sony cooperation. The sony headquarters lies in New York, with a chairman who is called Doug Morris.
The sony website offers users deals, in order to grab their attention to buy into their music. They have multiple strategies such as a "free listening trial" giving them a taster of different bands/artists that they might like.
The website allows the user to filter through music by selecting genre's etc which they are most interested in, and shows them the most popular bands listened too at the moment. This will allow 4Kicks' target market the ability to find them, rather than 4Kicks having to promote themselves to appear into the public.
Influential bands of our genre such as The Script, Scouting For Girls etc, have all used Sony Music Entertainment to promote themselves, which is why we have chosen to use them to promote 4Kicks. Proof of success with the same genre has encouraged us that they would be an ideal choice for our band to be promoted by.
MarketingTraditional media institutions, where marketing is performed, are struggling badly to survive in today's modern market where the internet appears to be taking over. This year, HMV has gone into administration due to the large amount of sales of films and music which occur online instead of in shops. This is creating such media shops to die out, traditional methods of marketing such as this are shown to be losing their touch, due to not being able to keep up in today's competitive market occurring viraly.The main worry when marketing our band "4kicks" is that many of our target market (students) are beginning to download all of their media illegally, due to the ease of getting anything they want off a popular website without paying the costs which then benefit the artist.
Hannah, I hope you start to feel a bit better.
ReplyDeleteI've not formally marked yours but thought that I would give you some advice on how to improve if you feel up to it.
Most, if not all content is here. Some things connected with the shooting could be done in more detail but on the whole your analysis and reserach is thorough.
Target - try to refer back to your audience and have a running dialogue with them on what you are doing and why. Does it meet their expectations etc?
Current level 4 - B