PITCHES/FEEDBACK AND INSPIRTATION

When we first thought about what to include in a music video, we wanted to still create a dramatic effect. Idea 1 was seen as too similar to our foundation production last year, when we made a thriller opening. We would also find picking a location hard, due to the privacy act's in public places and not allowing video camera's to record people without permission before hand. This would be another challenge we would need to over comne in order to make our music promo as good and believable as it could possibly be.

 After discussion with the group, it also became apparent that we were focusing our ideas for music promos completely on our market being students. Although this is true, we do not want the video to have an immature feel to it due to the serious nature of the song. As well as this, it would also be hard to successfully film a "stalking scene" keeping the actors in the right frame of mind without laughing, and shot organisation to make this look believable would also be a big challenge and take time to plan.

 This idea also has the issue of obeying the laws of privacy in public places. Permission from the owners of the pub and the people in the pub for leisure, will both be needed before filming. This takes time and could easily be stopped and not allowed because somebody inside doesn't want to appear on camera.

 The song "Never Ever Getting Back Together" by Taylor Swift has given our media group inspiration. The way she has shown the performance of  the band, through the narrative has influenced us to do something completely different. By performing within a narrative, it would be something people will appreciate due to how challenging it will be, however the clip would have to be done in one take. This would be extremely challenging to fit everything into place and have it looking professional at the end.

 After the group fed back to us, we think that filming late at night would be very challenging for us due to issues with lighting. It could also be very cold that day, making us unable to wear the appropriate costume for our genre of music promo, rain and fog outside could also distort our footage. This has made us realise that it would be too big a risk to rely completely on the weather.

 This was the best pitch we had made throughout the lesson. People could relate to the video due to the narrative being set in a familiar location (house) and a warehouse would give the urban feel to the promo, which is a typical convention of what we want to make our video look as professional as possible.

 RESEARCH

 Our indie pop target market, is a niche market. It includes mostly people aged 16-24. It appeals to both genders but in order to make a band stand out, they have to be liked by a large proportion of students. When looking into a market we need to think about:

• Lifestyle - records for our chosen genre will be sold mostly on a student disposable income.
• Education
• Attitudes
• Knowledge
• Expectations
• Latest fashion/trends
• Social backround

 We need to show our band as current/up to date/on trend. They need to inspire the average student and show themselves to be that something different in the world of music.

 Our main influential band is "The Script", they like to keep costume choise simple by usually dressing grungey in dark colours. In this photo, they have kept to the very dark colour theme and stuck to only one colour to be worn by all 3 members. They are also a typical 3 piece band, which is what we want to turn our band into when making the video. They possess the original indie vibe through posture and stance in this photo and have been hugely successful as a band. Putting your hands in your jean pockets is a typical indie convention, this will influence us to use this typical stance when creating the digipak for our band "4 Kicks."

 TYPICAL INDIE-POP LOCATIONS

URBAN

 Due to the Indie genre being the first to record and produce their musisc by themselves, the locations which their video's are set in are urban. They show that the band doesn't base their music on expensive video's and other pleasing aesthetics which would cost lots of money, but make it more about the song.

 

 

 AUDIENCE RESEARCH
 Questionnaire

 When forming our questionnaire, it was important that we left the questions open to people, and didn't ask anything which could be classed as misleading. This would make people answer with the things we wanted to hear, rather than their true feelings, thus, making our results unreliable and dishonest.

  Out of all the people which we interviewed, 50% of them said that indie music was their prefered style. This results has worked to our advantage, as we thought the most popular style of music for our own age group would be indie, thus reflecting our preference to look into the Indie genre.

Over all, this quesiton lead to us recieving very mixed feedback. Each individual segment all have a large percentage of people saying they would expect to see the above things within an indie genre video. By having no definitive winning answer, as a group we will decide the best things to put into our video as our data was inconclusive.

 By sticking to the urban conventions of an indie genre video, the use of gritty colours have been voted the most likely to appear within the video. As a group, we have decided that using these colours would not only be most conventional, but would also

 Many people said that the typical indie promo would take place in a live gig, where the audience is stood there watching the band. A complication with this, would be that in order to film our music promo, we need to have two days off school. The audience would need to be shown as our target market (students aged 16-24) it would be extremely hard to get a large amount of students off of timetable to miss their sixth form lessons.

 The majority of people thought that within the music promo, it was very important to clearly show individual instruments in order to allow the audience to make a connection with the band and admire their skills as artists. Instruments also make the music promo look much more realistic, as though they are actually performing throughout, rather than having visuals attached to an audio track.

 Indie music promo's often centre their outfits around the modern fashion. Today's fashion shows indie artists to wear either skinny fit jeans, or chino's. These two types of trousers will allow the audience to recognise the band as current up to date fashion idols.

  Many of the people we asked were most interested in "The Script" this beat all of the other bands by at least 20%, showing us that this band is hugely successful and would help us to develop a  very successful promotional package by using them as inspiration.