This advertises the bands ability to play live. It shows which member of the band plays which instrument and allows the audience to recognise each individual member as well as their group relations. The audience should feel as though they want to go to a live performance of the band, through the shots shown within the video. It gives us a chance to pretend to be the bands audience without paying the money for a professional gig, it almost works as a taster of the band for people who haven't nessecerily heard of them.
2) Narrative
A narrative music video is when a story is shown. It normally somehow relates to the lyrics and is the bands interpretation of what the song means to them. It is often a popular chocie as it allows the audience to gain an emotional connection to the song, making them favour it to another.
3) Disjuncture
A music video which has no relation to the song. Seen to be completely "random." It gives the video a confusing misunderstood feel. It completely ignores the songs lyrical message and meaning behind the words. It allows us as an audience to attempt to understand what the video actually means.
4) Amplification
Similar to Disjuncture, but having a type of relation which the audience can relate to the song. The video is somehow related to the song, but there is a deeper message within that leaves the audience thinking about what the video could be portraying.
5) Illustration
This is the easiest music video to grasp. The literal meaning of the song is shown through the filming of the video. This is often used in low budget music video's due to simplistic ideas sometimes working exceptionally well. An example of this would be Owl City- Fire flies.
The lyrics of the song are literally shown to the audience through a machine. This is the idea of illustration as the literal meaning if displayed visually for the audience to see.
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