Indie pop music videos focus on the literal song meaning.
The mise-en-scene of indie pop videos is in urban settings, indie pop artists are seem to stick to lower budget videos and are seen as immature artists in industry.
Camera angles: close ups showing the artists feelings allowing us as an audience to make an emotional connection with the band. Establishing shots are commonly used, as well as a pann so that we get a real feel of the location.
It is important through a video, that the audience connect with the narrative. In an indie pop video, the framing of the shot often shows the band at eye level in order to create that personal touch.
The editing techniques used are often simple transitions such as fade to blacks and fade to whites, or straight cuts. More complex visual transitions such as fade outs etc, can sometimes make the video look cheap. The indie pop genre is already known for being a self-made profession and adding these transitions gives the impression many of the bands are trying to escape from.
The costumes used within the genre are of a smart/casual vibe, e.g. shirts and chino trousers or suits which are made to look more casual by removing the tie.
The demographics within the mise-en-scene are dark colour shades to give the video the urban feel it needs to show the indie pop style.
The narrative to the genre is normally focused on a boy/girl relationship where they have either found, or lost love.
Our most influential indie pop band is "The Script" not only have they been hugely successful with their music, but they appeal especially to our "older student" age group and their catchy songs are known by a wide range of the public.
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