Question 3

What have you learned from your audience feedback?

 In order to get appropriate audience feedback, we asked the potential target market of our band to watch our music promo and comment back on what they thought of it in order to improve for future products and recognise the both good and bad aspects of our promo. We wanted to ensure that both a range of girls and boys were interviewed throughout the process, so that our results wouldn't be gender biased, only appealing to either girls or boys. We also wanted to interview people studying media studies, to hopefully get an elaborate answer, and also those students who don't study media, to get a response from a completely unbiased view. We wanted to avoid only gaining positive information back due to our peers seeing the hard work we had put into the video, and feeling harsh by giving us any bad responses. We wanted to know as much as possible from our peers, however in the past many of them have became camera shy whilst being recorded and not given us much information back, so we devised our own questions in order to get improvements for our music promo, but also comments on the things we did well, i.e. the difference in editing between performance and narrative, and whether the narrative could be easily followed.

 Overall, we gained large amounts of positive responses. Many of our peers said that they particularly liked the location of where we filmed our performance part of the music promo, as it fitted the genre perfectly, creating a very realistic, conventional mise-en-scene for our band. Many comments were also made on how some of the narrative being confusing, making people unsure of the specific message we were trying to get across. Although this is unconventional of the indie genre, as most narrative's for videos are easily understood, we wanted ours to be taken in one of two ways, literally (death of character) or theoretically (metaphor of the death of the relationship). This was a positive response for us as a group, as we achieved the main two things which we wanted to, creating a realistic music promo, which included both narrative and performance of the band, where the narrative was intriguing, yet slightly unclear. The main response for improvement which we got from people watching the video, is to slightly tweak the lip syncing of some of the lines throughout the video, as some of the lines are slightly noticeably out of sync with the audio track. This has given us the impression than our editing could have been improved when using final cut pro, in order to make our music promo look that slightly bit more professional. Overall, the responses from our niche target market of the indie genre were very positive and seemed to be enjoyed by many others, giving us the positive response for our music promo which we wanted.