Digipak's

Digipak

 Open up as a book style package. Could include a DVD of Special Effects for things such as collective editions. They hold their value. They can physically hold more. Un crack able covering.

Pros

·         Eye catching, aesthetically pleasing, different.

·         Shatterproof- they don’t crack

·         Cheap to produce (in bulk)

·         Good for display of graphics

·         Environmentally friendly

·         Can accommodate all sorts of needs

·         Innovative premium product

·         More visual/info on display

·         A bespoke solution- lots of possibilities

·         More design options

·         More room for display

Cons

·         They are prone to tearing or ripping

·         Plastic teeth/cd holders can break

·         More expensive

·         Trays can break/come away from other packaging

·         CDs fall out if anything breaks

·         Look old and “ragged” quickly

Analysing a Digipak

Rihanna-LOUD

One continuous image occures over 3 different pannels. We associate the roses with love/lust, making Rihanna appear as a symbol of romance and beauty.

 The colour of the flowers are an exact match to the colour of her hair, making her skin tone and dress stand out to the audience, focusing on her, rather than the background image.

Her light pink dress is contrasting the heavy, vibrant image of the rose. It suggests innocence, another side to Rihanna's well known raunchy image.

The light pink photo of the rose on the actal CD itself, reflect Rihanna's versitility as an artist in order to maximise her sales. Two different sides of love are shown whilst advertising Rihanna through the image of the rose and the simplistic colour scheme.

 Her light pink, ballerina-style dress reflects the innocent, pure side of Rihanna making her appropriate for a younger as well as an older one.

 Seductive facial expressions from Rihanna attracts males to the cover, proving the idea that "sex sells."

 Minimalistic writing on the cover of the digipak, shows us that less is sometimes more in the media industry. Due to Rihanna being so well known, there is no need to complicate the layout with more writing as a simple close up photograph will sell millions of her records.

 This digipak sold 207,000 copies within the first week of release.

POP/DANCE/RnB genre's.

Coldplay- VIVA LAVIDA

This digipak is had 4 different pannels.

  The title is spannish and has two different meanings, "long live life" or "live life"

 Due to the saying being in Spannish, and the front cover clearly showing a French flag, we can infer that Coldplay are giving the historic messgae about Napoleonic wars, when the French revolution almost took over Europe. By chosing a historic picture, coldplay automatically attract a mass number of the public who have knowledge on the history of Europe. It also attracts people who can speak Spanish, as the picture would puzzle them, and over all would capture many of the public's attention, as many people will infer it differently. No mention of the bands name is located on the front of the digipak due to the phrase being so greatly associated with them.

Inside the digipak a very limited simplistic style is shown. Individual shots of the band members and a dark grey background with yellow writing explaining the bands name and title of the digipak.

 The back of the digipak just shows the songs appearing within it, in the same font and yellow as inside.

 This digipak's simplicity shows just how big the band are, the phrase on the front tells everyone who it is, without naming their actual name. Only a greatly successful band would be able to sell large amounts of this digipak when it is this simplistic, as without audience reognition no one will pick it up.

Over 6.4 million copies world wide. Genre- Baroque pop