Magazine Advertisement

Kings Of Leon.

An abnormal illustration has been added to the magazine advertisement in order to catch a passer by's eye. This picture is easily recognised by the public and especially the market they intend to sell too, advertising the band's CD/digipak release. Simplistic details about what the song is and when it is released are mentioned, giving all the information needed to know, without over bearing you with dates and times. The lighting and filter technique allow us to clearly see the image portayed on the advertisement, giving it an edgey look highlighting the dark lifestyle of rock.

 

 

 

Ellie Goulding.

 Due to the single released being called "lights" Ellie Goulding wanted to take the name more literally and apply the theme to her photo. The firefly effect within her hair and the background of the illustration, allows us to denote the song's promotion is more important than her own. This allows her music to be easily recognised, through literal photography. A simplistic colour sceheme of mainly black and gold has been used contrasting each other from darkness and glitsiness.

 



Digipak's

Digipak

 Open up as a book style package. Could include a DVD of Special Effects for things such as collective editions. They hold their value. They can physically hold more. Un crack able covering.

Pros

·         Eye catching, aesthetically pleasing, different.

·         Shatterproof- they don’t crack

·         Cheap to produce (in bulk)

·         Good for display of graphics

·         Environmentally friendly

·         Can accommodate all sorts of needs

·         Innovative premium product

·         More visual/info on display

·         A bespoke solution- lots of possibilities

·         More design options

·         More room for display

Cons

·         They are prone to tearing or ripping

·         Plastic teeth/cd holders can break

·         More expensive

·         Trays can break/come away from other packaging

·         CDs fall out if anything breaks

·         Look old and “ragged” quickly

Analysing a Digipak

Rihanna-LOUD

One continuous image occures over 3 different pannels. We associate the roses with love/lust, making Rihanna appear as a symbol of romance and beauty.

 The colour of the flowers are an exact match to the colour of her hair, making her skin tone and dress stand out to the audience, focusing on her, rather than the background image.

Her light pink dress is contrasting the heavy, vibrant image of the rose. It suggests innocence, another side to Rihanna's well known raunchy image.

The light pink photo of the rose on the actal CD itself, reflect Rihanna's versitility as an artist in order to maximise her sales. Two different sides of love are shown whilst advertising Rihanna through the image of the rose and the simplistic colour scheme.

 Her light pink, ballerina-style dress reflects the innocent, pure side of Rihanna making her appropriate for a younger as well as an older one.

 Seductive facial expressions from Rihanna attracts males to the cover, proving the idea that "sex sells."

 Minimalistic writing on the cover of the digipak, shows us that less is sometimes more in the media industry. Due to Rihanna being so well known, there is no need to complicate the layout with more writing as a simple close up photograph will sell millions of her records.

 This digipak sold 207,000 copies within the first week of release.

POP/DANCE/RnB genre's.

Coldplay- VIVA LAVIDA

This digipak is had 4 different pannels.

  The title is spannish and has two different meanings, "long live life" or "live life"

 Due to the saying being in Spannish, and the front cover clearly showing a French flag, we can infer that Coldplay are giving the historic messgae about Napoleonic wars, when the French revolution almost took over Europe. By chosing a historic picture, coldplay automatically attract a mass number of the public who have knowledge on the history of Europe. It also attracts people who can speak Spanish, as the picture would puzzle them, and over all would capture many of the public's attention, as many people will infer it differently. No mention of the bands name is located on the front of the digipak due to the phrase being so greatly associated with them.

Inside the digipak a very limited simplistic style is shown. Individual shots of the band members and a dark grey background with yellow writing explaining the bands name and title of the digipak.

 The back of the digipak just shows the songs appearing within it, in the same font and yellow as inside.

 This digipak's simplicity shows just how big the band are, the phrase on the front tells everyone who it is, without naming their actual name. Only a greatly successful band would be able to sell large amounts of this digipak when it is this simplistic, as without audience reognition no one will pick it up.

Over 6.4 million copies world wide. Genre- Baroque pop

Music promo timeline

 1960’s

 Bob Dylan “Subterranean Blues”

This promo was taken in one continuous shot. No miming, colour or edits were put into this video. We could infer from this that Bob Dylan wanted the video to be all about the lyrics to the song, allowing the audience to interpret a narrative themselves. It was incredibly simplistic and although colour had been in cinema over 20 years in the 60's, Bob Dylan insisted in black and white recording.

 

1970’s

 The Beatles “Strawberry Fields”

 Many different shot types were incorporated into this video. They used miming to give the effect of singing the song within the promo and the use of colour has been put it. Filters were used to give effects of strong colours. The use of reverse was put in through editing. The promo seems like as many effects as possible were put in, this leaves the audience feeling slightly dizzy and over whelmed, it could be giving the impression of being on drugs as the 60’s/70’s were known as the “hippy phase.”  

 

 The Monkee’s- Constructed band, they included things such as wacky comedy, jump cuts and surrealism.

 

 Queen “Bohemium Rhapsody”

 This is the first recognised video to be a pop promo. It has a non-linear narrative and uniformity costumes. This allows the audience to recognise the band as equals in unison in comparison to individual artists. It makes the people watching become the audience at their concert, giving us a flavour of their ability to play live, advertising ticket sales. Front and back lighting was used within the promo to highlight the band in a shot and show their faces, but no other part of them, focusing us on their mouth’s miming the lyrics making us involved with the words.

 

 MTV 1981

 When it first opened, it was a niche market for white male rock acts. It could be accused of unwelcoming to the black recording artists due to its limited market.

 It was around this time that artists started to spend a staggering amount of money on making a music promo. Duran Duran spent $1 million to make “Wild Boys”

 

Michael Jackson “Thriller” 1990’s

This video was seen as ground breaking. It was a 13 minute mini movie, as well as a music promo. It included things such as choreographed dances fitting the beat of the song, lip sinking in perfect time with a fitting narrative that attracts the audience. It included both narrative and performance within the video advertising seeing Michael Jackson live. It became number 1 in the charts and showed Michael Jackson to be in a different league to any other artist of the time.


Modern day artists
 Maroon 5


 

Rihanna (ft Drake) - What's my name

Mise-en-scene
Urban setting, America. The stereotypical New York yellow cabs are featured to determine location. The costumes worn such as Rihanna’s hot pants and stripy blazer would be seen as standing out from the crowd, juxtaposing the narrative of “meeting a man over a pint of milk” turning the ordinary to the extraordinary. Everyone appears to be extremely casual and emotionless, in contrast, Rihanna is dancing through the streets and singing showing nothing is unordinary in such a location as no one takes a second glance.

Editing
Blured backgrounds occur in many shots, with Rihanna in the foreground, suggesting her importance within the video. We could also denote that no one in the world matters to her as long as she has the man within the video. Slow motion has been added when Rihanna and Drake are laughing together to emphasise their happiness to the audience. People in a crowd, their faces start blurred and then come into focus with slight eye contact to the camera, suggesting a “nobody” can become a “somebody” in today’s society.

Shot composition
Many shots of Rihanna’s different tattoo’s to show the audience her edge, typical convention of R+B. Lots of shots remain below Rihanna’s eye level. This suggests her dominance within the city and reflects that she is now in control of her life, rather than the city controlling her successes. The sunlight if always shown to be behind her. This suggests that she is “the new light” in the shot as she is blocking it from reaching us. Lots of close up’s occur between the couple, to suggest their closeness and affection for each other.

Narrative + comp
During the video, she walks past many people going about their everyday lives, tourists, people at work and none notice her. This goes against the idea of Rihanna’s fame and everybody knowing who she is, suggesting to us in this video that she wants a man who likes the real her, not her fame. The video also shows a lot of musicians who are currently unsuccessful, walking through the city giving us the idea of Rihanna once being like that, and the importance in her being well known through her music.